Market Research Software
Introduction
In today’s fast-paced, insight-driven industry, delivering high-quality results at speed is non-negotiable. Whether you’re managing large-scale tracking studies, juggling complex survey designs, or leading a data-focused agency, your research software plays a pivotal role. The right platform does more than process data-it enables automation, drives consistency, and gives you the agility to meet increasing client demands.
This guide is your go-to resource for navigating the world of market research software. It puts the spotlight on MRDCL, a powerful, professional scripting platform that’s purpose-built for modern research teams. We’ll unpack the essential features to look for, compare MRDCL with legacy tools, and show how it can transform your data workflows-freeing you from repetition and manual inefficiencies.
Why Your Choice of Research Software Matters
Market research has evolved.
There’s more data, tighter timelines, and growing complexity in survey structures. If you’re relying on outdated or inefficient tools, you’re likely facing:
Choosing the right Market Research software means:
Add an overline text
What to Look for in Market Research Software
When evaluating tools for survey analysis and tabulation, key features include:
Efficiency & Automation
Modern tools must offer scripting shortcuts, automation, and reusable logic to minimise repetitive work. Look for batch processing, templates, and dynamic scripting capabilities.
Flexibility with Complex Surveys
Loops and grids
Derived and weighted variables
Multi-country or multi-language studies
Advanced routing and filtering
Tracker and Repetition Support
Seamless Data Integration
As clients expect more flexibility, the ability to move data seamlessly between specialist research tools and broader business platforms is becoming essential-not optional.
Does it do what you need it to do
All the fancy features in the world mean nothing if your software can’t deliver the analysis you actually need.
It’s not about how many features your software has—it’s whether it gives you the right results, efficiently and accurately.
Add an overline text
Why Choose MRDCL?
MRDCL is a specialist scripting platform for survey analysis and tabulation that’s purpose-built for data processing professionals.
Key Benefits:
Automation as Standard
As clients expect faster insights, automation is now essential in market research. MRDCL offers powerful in-program tools to streamline reporting and data handling, plus the ability to integrate as a processing engine within external systems – delivering greater efficiency, accuracy, and time savings.
Power & Flexibility
Power’ and ‘flexibility’ are often overused-but with MRDCL, they genuinely apply. It delivers unmatched speed and capability for generating complex crosstabs, while offering flexible tools and templates to handle even the most repetitive or unusual requirements with ease.
Seamless Data Integration
Import & export to a range of sources including industry standards such as Triple-s and TSAPI.
Designed for Teams
MRDCL is trusted by DP professionals for tabulations-and it’s built for teamwork. Its powerful templates and structured design make it easy to share projects, delegate tasks between junior and senior staff, and improve team efficiency-something many scripted tools struggle with.
Tracking Studies
MRDCL is ideal for tracking and multi-country studies, with tools to manage wave-to-wave changes and automate analysis. Its OnTraq add-on simplifies even the most complex trackers-making it easy for less experienced staff to manage ongoing projects efficiently.
Add an overline text
White Label Integration: Power Behind Your Platform
MRDCL can be embedded as a white label solution, giving your platform the processing power of a specialist engine—without building complex features from scratch.
By integrating MRDCL into your own research or reporting system, you can offer powerful behind-the-scenes data processing, advanced tabulations, and flexible automation while maintaining full control over your user interface and branding.
With MRDCL under the hood, you can:
Examples of How MRDCL Integrates Seamlessly
MRDCL can be embedded into your workflow in multiple ways:
Learning MRDCL: Fast, Flexible, and On-Demand
Mastering MRDCL is easy with our comprehensive video library. With over 50 concise tutorials covering everything from basic scripting to advanced automation, you can learn at your own pace and focus on what’s most relevant to your work.
Whether you’re new to scripting or migrating from another platform, our videos and expert support ensure you get up to speed quickly-and start making the most of MRDCL’s powerful features.
Support
These videos are complemented by our online help site at mrdcuserguides.com, which offers detailed documentation, step-by-step examples, and tips for best practice. Whether you’re just starting or looking to refine your scripting, the resources are there to support every stage of your journey.
Getting the most out of MRDCL is easy thanks to our extensive support options. Every licence includes full access to our expert support team-ready to help you with script advice, troubleshooting, workflow optimisation, or any technical queries. We believe in proactive, hands-on support that goes beyond solving problems to helping you succeed.
Other Products in the MRDC Software Ecosystem
QPSMR
QPSMR is a user-friendly software tool for questionnaire design, data collection, and tabulation, ideal for those who prefer a graphical interface. It allows researchers to build surveys and run tabulations without needing to write code, while still offering the power to handle more complex projects when needed. QPSMR bridges the gap between simplicity and capability, making it suitable for agencies of all sizes.
Resolve
Resolve is our free secondary analysis product that allows clients to explore and analyse survey data without the need for specialist software or knowledge. Clients can filter, cross-analyse, and chart data independently in a secure, user-friendly interface. The Premium version offers additional charting, export capabilities, and more sophisticated analysis options—ideal for client-side researchers and stakeholders who need fast, self-serve insights.
Snap Surveys
Snap Surveys is a complete platform for designing and conducting surveys across web, mobile, and paper. It includes built-in analysis, reporting, and a wide range of survey logic tools, making it ideal for end-to-end survey projects. Snap is particularly strong for users who want a single platform to manage everything from data collection to insights delivery..
Commitment to Continuous Innovation
Our roadmap is shaped by what researchers actually need—not by what’s easy to bolt on.
Innovation is woven into everything we do at MRDC Software. We don’t just maintain our products—we push them forward. Our development team works closely with users to understand their real-world challenges, leading to regular updates that improve functionality, performance, and compatibility. Whether it’s streamlining workflows, expanding automation features, or enhancing integration with other platforms, we’re committed to ensuring that MRDCL and our software suite remain industry-leading tools for data professionals.
At MRDC Software, innovation is not a one-time effort—it’s a mindset. We’re continually refining our tools based on real-world user needs, ensuring that MRDCL and our other products remain at the forefront of market research software. Our development roadmap is built around user feedback, technological advances, and the changing landscape of data collection and reporting. We invest heavily in R&D to deliver smarter, more efficient tools that help our users stay competitive.
Dedicated to Customer Satisfaction and Success
Our users are at the heart of everything we do. From initial onboarding to advanced support, we offer a proactive, personalised approach that ensures your success. We believe in building long-term relationships by being available, responsive, and genuinely helpful. Our support team goes beyond solving issues-they help users get more value from our tools, whether that means writing better scripts, optimising workflows, or making full use of automation features.
We measure our success by yours. Whether you’re a solo researcher or part of a large agency, our team is here to support your goals. From onboarding to technical queries, we go beyond standard support to ensure your projects run smoothly. Our customer-first approach includes tailored guidance, regular check-ins, and proactive help to make sure you get the most out of your software tools.
Upholding Integrity in All Our Actions
At MRDC Software, integrity isn’t just a value-it’s a promise. We’re transparent about our capabilities, honest in our communication, and respectful in our partnerships. Whether you’re a long-standing client or new to our products, you can expect openness, fairness, and ethical behaviour in every interaction. We believe that trust is earned through consistent actions, and we hold ourselves accountable to that standard every day.
Trust is essential in business, and we pride ourselves on transparent, ethical practices. Whether it’s how we handle your data, develop our pricing, or build software solutions, integrity guides every decision. We maintain strong data protection standards, honest pricing structures, and open communication so you can rely on MRDC Software for honesty, accountability, and fairness in everything we do.
Delivering High-Quality Market Research Software Products
Quality drives our product development process. Every update, feature, and release is rigorously tested to ensure reliability, stability, and performance. Our software is built to meet the high demands of professional market researchers working with complex data. Whether it’s MRDCL, QPSMR, Resolve, or Snap Surveys, each product is crafted to provide robust, dependable solutions that help our users deliver accurate insights, faster.
We don’t believe in compromise when it comes to quality. Every product in our suite-from MRDCL to QPSMR, Resolve and Snap Surveys-is rigorously tested, regularly updated, and designed for reliability. Our software undergoes real-world testing in collaboration with users, ensuring that what we deliver is robust, efficient, and capable of meeting complex research needs. That’s why our tools are trusted by agencies and professionals around the world.